Here's how it works...

If you are the first person to add a product to Ownza, you get a point for every user who clicks that they own or want it. For every 10 points you earn, you go up 1 level.

For instance, if you are the first to add Chewbacca slippers from Target to Ownza and 5 people say they want or own it, you earn 5 points!

Levels increase over your lifetime. But points refresh every month, so you always have another chance to be at the top of the leaderboard.

You can earn a maximum of 20 points per item, and a maximum 10 points from any single user per month.